Friday, April 25, 2014

Krems 2.0

By: Ted Glenn, Ph.D., Professor of Public Administration and Program Coordinator at The Business School, Humber College


Humber Professor Ted Glenn, currently at IMC FH Krems in Austria, shares further thoughts from IMC Master Days.


April 24, 2014: There seems to be a bit of a disconnect (sorry for the pun) between blogging at this event and the use of social media among participating students. Like almost everywhere else in the world, everyone here has a smartphone and is constantly on it snapping selfies, texting, looking stuff up and more. But the apparent low usage of social media here is striking.


I was alerted to it earlier today during a conversation with Wesley Put-van ben Beemt, a colleague from NHTV Breda University of Applied Sciences in the Netherlands. She observed that the level of usage of online portals for things like tourism shopping is five to ten years behind that in North America. People use the Internet to research travel options, but conduct the actual purchase live and in-person. 

I got a sense of the disconnect again during Alain Londes' session. When he asked how many would tweet the ongoing session, the response was none. What's interesting is when he asked how many of them even had Twitter accounts, the response was also none. 


Although these are only two examples of an apparent lack of web activity, it appears that the social media culture is still quite nascent here compared to North America. I would love to hear theories on why!